PARKTIP
by FINE AIRPORT PARKING
Join us for an in-depth exploration of ParkTip, Fine Airport Parking's innovative solution to digital tipping. Learn how we're transforming a $19,700 annual expense into a revenue-generating opportunity while creating a better experience for customers and employees alike.
Transforming Digital Tipping from Cost Center to Revenue Generator
ParkTip is an internal digital tipping solution being developed for Fine Airport Parking to replace the current third-party platform (Grazzy). This project aims to transform digital tipping from a cost center into a revenue generator by creating a custom, branded solution that eliminates external platform fees while generating transaction fee revenue.
The application will be built using React and Next.js for the frontend, with Node.js and Express.js powering the backend API layer. This technology stack provides a modern, responsive, and maintainable solution that can be developed efficiently following first principles.
Fine Airport Parking currently pays $8,100 annually to Grazzy for their digital tipping platform.
Additional 2.9% + $0.30 per transaction fees on 38,400 annual transactions, totaling $11,600 annually.
No customization for airport parking specific needs, resulting in a generic solution for a specialized business.
Limited data insights and reporting capabilities, restricting ability to optimize and grow.
Remove the $8,100 annual platform fee by bringing the solution in-house.
Keep the $0.30 per transaction fee, generating $11,520 in annual revenue.
Lower processing rates from 2.9% to approximately 2.0%, allowing employees to keep more of their tips.
Create a customized tipping experience specifically designed for airport parking customers.
Integrate with existing employee database and systems for streamlined operations.
Gain valuable data insights into customer behavior and employee performance.
| Metric | Current (Grazzy) | ParkTip Solution |
|---|---|---|
| Platform Fee | $8,100 | $0 |
| Transaction Fees | Cost: $11,600 | Revenue: $11,520 |
| Processing Rate | 2.9% | ~2.0% |
| Annual Maintenance | $0 | $500 |
| Net Annual Impact | -$19,700 (cost) | +$19,120 (benefit) |
Weeks 1-4
Weeks 5-8
Weeks 9-10
Weeks 11-12
Creating the simplest possible solution that solves the core problem, minimizing complexity in all aspects of the system.
Minimizing development effort while maximizing business impact, focusing on core functionality first.
Building a system that requires minimal technical overhead with clean, modular code structure.
Ensuring a frictionless experience for both customers and employees with intuitive interfaces.